The Story Behind Pocketbois

People often ask me, “Uni, what is Pocketbois?”

Well, to understand Pocketbois, you have to know a little about where I came from.

I was born in Hawaii and raised in Southern California, growing up around hip-hop, graffiti, basketball, surfing, skating, and street culture. From the basketball courts to the beach, it was all part of the culture I loved and grew up in.

My older brother had his share of experiences with the gang lifestyle. I remember him telling me, “You’re not going to be a gangster.” And looking back, I’m glad he did. But God was already writing a different story for my life.

I grew up around church, and at 16, I met a girl. She had moved here from Texas and was staying with a family whose daughter was attending a Biola College banquet at the Disneyland Hotel. She needed a date, so she picked a name out of a hat. Guess whose name she pulled? Mine. Little did she know, she was picking her future husband. Funny how God works.

Fast-forward to 2009. Through an entrepreneurship class, Pocketbois was born. What started as a surf-inspired clothing brand became something much more personal.

In surfing, the pocket is the sweet spot of a wave. It’s where everything comes together. I started thinking about how life is a lot like that. We all have passions. Things we love doing. Things that make us feel alive. But over the years, I’ve learned that passion alone doesn’t give life its greatest purpose. For me, that purpose is found in Jesus Christ.

And that’s really the heart behind Pocketbois. We’re not trying to make people look Christian. We’re creating something that represents the culture we love and the faith we live by. Something you wear because you like it, and represent because you believe in it.

Pocketbois is about bringing those things together—passion, purpose, community, and faith. And inviting others along for the ride.

Wear what you love. Represent what you believe.

Find Your Sweet Spot.

UNI